06 : 10 am |10th September 2010

News

ECT HELPS LAUNCH THE BIG RECYCLE

08/06/2006

ECT took centre stage this week when its Greenford Depot was used to launch the Big Recycle Campaign. The World Cup themed campaign aims to boost recycling of household waste during the World Cup, especially glass and cans.

Minister for the Environment, David Miliband and former Chelsea and England football star, Graeme le Saux helped kick the campaign off, joining ECT Managing Director Andy Bond on a tour of the facilities to see how ECT collects thousands of tonnes of glass, cans, paper, cardboard, textiles, food waste and other materials for recycling and composting every week, making it the largest not-for-profit community recycling business in the UK.

Now in its third year, ‘the BIG recycle’ is a key part of ‘Recycle Now’, the national recycling campaign for England. A huge range of events – many with a strong football flavour - are being planned by local authorities, community groups, businesses and football clubs, designed to show the public how, what and where they can recycle this summer.

Jennie Price, Chief Executive Officer of WRAP (the Waste & Resources Action Programme) said: “This campaign is a great opportunity to remind people just how easy it is to recycle. Nine out of ten of us are able to recycle on our doorstep. What’s more, we now have a measure of the positive contribution that recycling can make to tackling climate change – equivalent to taking a staggering 3.5 million cars off the road – so it’s a simple way in which everyone can make a difference.”

ECT, an organisation dedicated to improving environmental performance in the areas it delivers waste services, provided the perfect backdrop for the launch. ECT focuses on the sustainability of waste management, designing systems to maximise true environmental benefits from recycling, not only to maximise the tonnage collected.

As well as providing doorstep recycling and kitchen waste collection schemes, ECT runs recycling and reuse centres (CA sites), bottle, paper and can banks (bring banks), commercial recycling, schools recycling, flats recycling and green waste schemes.

‘The BIG recycle’ is jointly organised and funded by WRAP – a UK programme established to promote resource efficiency - in partnership with the leading materials recycling organisations British Glass, Corus, Novelis, PaperChain, the Corrugated Packaging Industry and Recoup.

For regular news and campaign updates, supporters can register their details at www.recyclenowpartners.org.uk